I abso-freakin-lutely love when photographers and entrepreneurs share their favourite and most useful products and tools for running their businesses. So it was a no-brainer for this to be my next blog post considering I am pretty darn happy with my current workflow and tools. With Black Friday & Cyber Monday coming up it’s also a great time to get your butt into gear and stock up on these absolute winners.
The photographer’s numero uno of editing programmes. I often get asked whether I prefer Lightroom or Photoshop and the truth is I do the majority of my work in Lightroom. When necessary I pull the images through to Photoshop for some extra editing.
This programme is worth every penny. It saves SO much time with culling. Anything that speeds up my workflow is an absolute must-have in my book.
I have absolutely no clue how this thing does it, but it somehow reduces the size of your images WITHOUT reducing the quality. You guys, this thing is freakin’ magic. It saves you SO MUCH SPACE. Honestly one of my favourite investments and worth every cent.
For Website & Gallery Delivery
Pic-time is my preferred client gallery delivery system. It’s easy to use, has great customer service and it’s really beautiful, which is always a big win when presenting images to clients. Their sales & automation add-ons are also absolutely awesome. (Feel free to use this code to get one month off: N3J8EH.)
As photographers we are generally pretty obsessed with aesthetics. So I’m sure your website is as important to you as it is to me. That’s where Flothemes steps in and saves all our butts to produce extraordinarily stunning WordPress themes for all photographers.
I’m embarrassingly useless when it comes to tech, so even though Flothemes is fairly easy to set up yourself, if you’re like me you want to get someone else to sort that out for you. Molo Digital set up my website for me and it was the BEST THING EVER so I didn’t have to worry about a thing.
Disclaimer, I happened to be married to my web host haha. But to be perfectly honest that puts even more pressure on my host to be the host with the most! Smartweb is based out of South Africa, and is affordable and reliable, and I’m obviously a big fan.
I wholly believe in investing in yourself and your business. This year has been one to truly challenge us all and I made the best of a bad situation by investing in excellent education. There are so many great (and not so great) courses out there but I like to refer to the Six-Figure Business Map as the Holy Grail of all wedding photography education. I first heard of Jai Long on a podcast and since then I have been hooked on his knowledge, can-do attitude and easily accessible way of teaching. You will realise straight away from digging into the first module of this course that a) this guy knows what he’s talking about, b) the value in each module is enormous and c) omg this is exactly what you’ve been looking for! The awesome bonus is the incredible supportive community in the course Facebook group. They celebrate each win and give amazing support to one-another. To be perfectly transparent, since joining the course I have reached six-figures in my business, so can personally attest to its brilliance. You can get 20% OFF the course right here.
This is another one of Jai’s courses that has changed the game for me. Posing & Lighting provides detailed poses, prompts and lighting info so you head into your next shoot armed and ready to go. I also love how we get to go behind the scenes of one of Jai’s in-person workshops and see exactly how he works and poses his couples. I saw a great improvement to my process following the course. Another awesome investment and you can get 20% off the course here.
Studio Ninja, my studio management programme – aka: ‘my brain.’ I literally don’t know how I functioned before investing in this CRM. It keeps my entire life in order (well almost). It has a calendar for all my shoots, workflow, and the ability for you to send contracts so your clients can sign them online. It basically keeps everything in one place. You can also use the code ANPT1RH9728G91 to get AUD $5 off your monthly subscription.
As I say often, I am a photographer, not a designer. Sometimes those two things feel like like they go hand-in-hand. But for some of us (read: me) they don’t. That’s where Canva comes in. Bless the creators of Canva. My life is a billion times easier now with this programme. So simple to use and just plain wonderful. You never have to be overwhelmed by Indesign again. I often get my templates off of Creative Market when I can’t find something to my liking on Canva.
I am totally pedantic about backing up my images. Crashplan offers me a sense of relief because I know at all times there is a backup of my backup. We are in the business of people’s memories and heirlooms and having everything backed up shouldn’t be anything less than a requirement. Crashplan is a cloud data backup system for small businesses and I honestly think every single small business should utilise a cloud backup. If you don’t have one yet I strongly suggest looking into it. It is a worthwhile investment.
This links into the tech aversion thing for me, but Narrative is another system that has arrived in my life to make it that much easier. Narrative allows you to create blog posts super quick and easily. Anything that allows me to spend more time working on my business rather than in it is a winner in my book.
Continuing with our theme of tech aversion, I have tried out many different email marketing systems, and Flodesk has quickly become my favourite by a country mile. Their templates are stunning and SO easy to use, so no more procrastinating with that all-important mailing list, friends!
(Here is a link to get 50% off your Flodesk subscription!)
Take a peak into my photography kit here.
*Disclaimer: I may earn a small percentage profit on a couple of these programmes when referring them. But please rest assured I only ever refer programmes I personally use and love.
*Photo of me by the wonderful Bronwyn Tod Photography.
Any tools you think I need to add to this list? Let me know in the comments below!